Meet The Team
Our team endeavours to work as an extension of yours to ensure flawless execution every time.



As a detail-oriented and results-driven leader, Loren Maisels has not only focussed her over 15-year career on events marketing and demand generation… she’s owned it! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.
A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Since then, Loren has returned home to Toronto to apply her entrepreneurial spirit.
Hello LOMA Marketing Agency!
Clients, managers, team members and peers all recognize Loren as a strong leader and collaborator who continuously strives to exceed expectations. She’s credited as a professional that gets results, delivers high-quality work with a knack for staying calm under pressure.
Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. Loren achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.
As a detail-oriented and results-driven leader, Loren Maisels has not only focussed her over 15-year career on events marketing and demand generation… she’s owned it! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.
A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Since then, Loren has returned home to Toronto to apply her entrepreneurial spirit.
Hello LOMA Marketing Agency!
Clients, managers, team members and peers all recognize Loren as a strong leader and collaborator who continuously strives to exceed expectations. She’s credited as a professional that gets results, delivers high-quality work with a knack for staying calm under pressure.
Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. Loren achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.


Yana’s first event – single-handedly planning her high school prom – hammered home two inalienable truths for her. One: a successfully planned event is akin to bringing a dream to life. And two: she was going to keep doing this until someone forced her to stop. After over a decade of meticulously and creatively crafting events from intimate parties to lavish galas, there is nothing that Yana can’t pull together.
A Ryerson University alumna (B.Comm) and Certified Meeting Professional (CMP), Yana has multi-industry experience including technology, supply chain, retail marketing, not-for-profit and high performance sport. In her most recent gig as Manager, Events for the Canadian Olympic Committee, Yana was instrumental in planning some of the most exciting and memorable marketing events in the history of Canadian Olympic sport.
As VP, Client Experience for LOMA Marketing Agency, Yana will use her passion, attention to detail and ability to turn problems into opportunities to ensure your event exceeds expectations in every way.
Yana’s first event – single-handedly planning her high school prom – hammered home two inalienable truths for her. One: a successfully planned event is akin to bringing a dream to life. And two: she was going to keep doing this until someone forced her to stop. After over a decade of meticulously and creatively crafting events from intimate parties to lavish galas, there is nothing that Yana can’t pull together.
A Ryerson University alumna (B.Comm) and Certified Meeting Professional (CMP), Yana has multi-industry experience including technology, supply chain, retail marketing, not-for-profit and high performance sport. In her most recent gig as Manager, Events for the Canadian Olympic Committee, Yana was instrumental in planning some of the most exciting and memorable marketing events in the history of Canadian Olympic sport.
As VP, Client Experience for LOMA Marketing Agency, Yana will use her passion, attention to detail and ability to turn problems into opportunities to ensure your event exceeds expectations in every way.


After almost a decade of executing a wide range of events and programs across North America, Europe, Asia and parts of the Caribbean for top tier global brands, Kurt has discovered the only thing he can’t do is digest dairy.
Beginning as an event planner for a boutique, marketing-events agency in Toronto, and rounding out his experience client-side, managing programs in corporate and start-up spaces, Kurt has delivered projects in the tech, finance, telecommunications and government sector for clients such as Scotiabank, BlackBerry, TELUS, Rogers, Facebook, Instagram and Kijiji.
When he’s not poring over all the fine details of his clients’ programs, you might find Kurt enjoying live music at a local dive bar or curled up on the couch with his favourite book and Dinosaur – his cat.
After almost a decade of executing a wide range of events and programs across North America, Europe, Asia and parts of the Caribbean for top tier global brands, Kurt has discovered the only thing he can’t do is digest dairy.
Beginning as an event planner for a boutique, marketing-events agency in Toronto, and rounding out his experience client-side, managing programs in corporate and start-up spaces, Kurt has delivered projects in the tech, finance, telecommunications and government sector for clients such as Scotiabank, BlackBerry, TELUS, Rogers, Facebook, Instagram and Kijiji.
When he’s not poring over all the fine details of his clients’ programs, you might find Kurt enjoying live music at a local dive bar or curled up on the couch with his favourite book and Dinosaur – his cat.


Amy joined the LOMA Agency team over two years ago, originally joining as Registration and Hospitality Coordinator before taking on the role of Event Manager. Her favourite thing about agency life is that no two days are the same; from project ideation, to navigating virtual event and registration platforms and everything in between, there is always something to create or new skills to master.
Amy graduated from Western University (B.A.), then completed Conestoga College’s Graduate Certificate in Event Management and is happy to call Toronto home. Before LOMA, she worked as a Brand Ambassador for Steam Whistle Brewing, helping to execute a variety of marketing events including activations for Golf Canada, the 2019 Ride to Conquer Cancer, and a number of food and beverage samplings and festivals.
Outside of work, Amy loves planning camping and hiking trips, going rock climbing, or exploring creative outlets such as pottery and photography.
Amy joined the LOMA Agency team over two years ago, originally joining as Registration and Hospitality Coordinator before taking on the role of Event Manager. Her favourite thing about agency life is that no two days are the same; from project ideation, to navigating virtual event and registration platforms and everything in between, there is always something to create or new skills to master.
Amy graduated from Western University (B.A.), then completed Conestoga College’s Graduate Certificate in Event Management and is happy to call Toronto home. Before LOMA, she worked as a Brand Ambassador for Steam Whistle Brewing, helping to execute a variety of marketing events including activations for Golf Canada, the 2019 Ride to Conquer Cancer, and a number of food and beverage samplings and festivals.
Outside of work, Amy loves planning camping and hiking trips, going rock climbing, or exploring creative outlets such as pottery and photography.


Tamsynn has always been fascinated by the behind the scenes planning and intricacies that go into a successful event. Her journey into the events world was indirect but somehow she always found herself planning or working on the logistics of something whether university summer programs, not-for-profit office build outs, to eventually finding her way into planning corporate events.
Prior to joining the LOMA Agency team, she worked on the client side in the technology field where she planned annual user groups, company retreats, holiday events as well as managed local and international trade shows.
Tamsynn joins the team with over 5 years of program experience, is dedicated to making your event a success and loves curating experiences that make people feel special and that provide lasting memories!
When she is not focused on the details of an event, she enjoys cheering on the Raptors, watching a great documentary, belting out some Disney songs, and traveling.
Tamsynn has always been fascinated by the behind the scenes planning and intricacies that go into a successful event. Her journey into the events world was indirect but somehow she always found herself planning or working on the logistics of something whether university summer programs, not-for-profit office build outs, to eventually finding her way into planning corporate events.
Prior to joining the LOMA Agency team, she worked on the client side in the technology field where she planned annual user groups, company retreats, holiday events as well as managed local and international trade shows.
Tamsynn joins the team with over 5 years of program experience, is dedicated to making your event a success and loves curating experiences that make people feel special and that provide lasting memories!
When she is not focused on the details of an event, she enjoys cheering on the Raptors, watching a great documentary, belting out some Disney songs, and traveling.


Mari has always been intrigued by how an event is made up of so many small decisions. In her mind, event planning is a large puzzle, each decision is a puzzle piece, and eventually, the puzzle is complete-the event is over, reconciled, and data is analyzed. Each decision, regardless of how minor it may seem, is a missing piece to the puzzle.
Mari graduated from Marquette University with a major in Public Relations and a Minor in Social Welfare and Justice. Before LOMA, she worked for non-profits planning events focused on community engagement and fundraising. The events ranged from large galas, cross state bike rides, golf outings, BINGO, and truly everything in between!
Outside of work, you can catch Mari cheering on a Wisconsin sports team (Bucks, Packers, and Marquette basketball are her favorites) or checking out a new local brewery.
Mari has always been intrigued by how an event is made up of so many small decisions. In her mind, event planning is a large puzzle, each decision is a puzzle piece, and eventually, the puzzle is complete-the event is over, reconciled, and data is analyzed. Each decision, regardless of how minor it may seem, is a missing piece to the puzzle.
Mari graduated from Marquette University with a major in Public Relations and a Minor in Social Welfare and Justice. Before LOMA, she worked for non-profits planning events focused on community engagement and fundraising. The events ranged from large galas, cross state bike rides, golf outings, BINGO, and truly everything in between!
Outside of work, you can catch Mari cheering on a Wisconsin sports team (Bucks, Packers, and Marquette basketball are her favorites) or checking out a new local brewery.


Ciao a tutti!
With a love for planning and meeting new people, Angelica came all the way from Italy to study Business Marketing in Canada and is now part of the LOMA Marketing Agency team.
After organizing many high school events for students, teachers and parents, she realized she could turn her passion into a career.
At LOMA Marketing Agency, Angelica looks forward to learning and getting more hands-on experience in the event marketing field.
When she is not at work, Angelica enjoys baking and visiting new places.
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Ciao a tutti!
With a love for planning and meeting new people, Angelica came all the way from Italy to study Business Marketing in Canada and is now part of the LOMA Marketing Agency team.
After organizing many high school events for students, teachers and parents, she realized she could turn her passion into a career.
At LOMA Marketing Agency, Angelica looks forward to learning and getting more hands-on experience in the event marketing field.
When she is not at work, Angelica enjoys baking and visiting new places.
.


Karyn Sheffe
Finance & Accounting
Karyn is an experienced CA, CPA with a demonstrated history of working in the accounting, destination marketing and events industries. She graduated from The Schulich School of Business with a Masters of Business Administration (With Distinction) and attained her CA, CPA designation in 1997. Skilled in Internal Audit, Corporate Finance, Accounting, Internal Controls and Tax, Karyn has utilized her professional experience and technical knowledge to play an active role in the continued development of the Company and its processes. Working together with Loren for over a decade, Karyn seamlessly adapts to changes required by clients from a finance and accounting perspective and ensures fiscal responsibility throughout the Company.
Karyn is an experienced CA, CPA with a demonstrated history of working in the accounting, destination marketing and events industries. She graduated from The Schulich School of Business with a Masters of Business Administration (With Distinction) and attained her CA, CPA designation in 1997. Skilled in Internal Audit, Corporate Finance, Accounting, Internal Controls and Tax, Karyn has utilized her professional experience and technical knowledge to play an active role in the continued development of the Company and its processes. Working together with Loren for over a decade, Karyn seamlessly adapts to changes required by clients from a finance and accounting perspective and ensures fiscal responsibility throughout the Company.


Annie McDowall
Design
Annie is a multi-disciplinary designer with a passion for building powerful brands, creating immersive event experiences and combining the print world with the digital. She is a graduate of the internationally recognized York University/Sheridan College Bachelor of Design Program (YSDN). Over the past seven years, Annie has worked in-house for a global software company on all things design and marketing. She never backs down from a challenge – whether that has been leading a company merge/rebrand, overhauling an international website, or creative directing annual user groups. Her design philosophy is to design with a purpose – it’s not just how it looks and feels, it’s how it works (as Steve Jobs would say).
Apart from work, Annie is a mama of 3 – to a cheeky little girl and two snuggable Great Danes. When she’s not sweating the details, Annie loves to play volleyball and indulge her sweet tooth.
Annie is a multi-disciplinary designer with a passion for building powerful brands, creating immersive event experiences and combining the print world with the digital. She is a graduate of the internationally recognized York University/Sheridan College Bachelor of Design Program (YSDN). Over the past seven years, Annie has worked in-house for a global software company on all things design and marketing. She never backs down from a challenge – whether that has been leading a company merge/rebrand, overhauling an international website, or creative directing annual user groups. Her design philosophy is to design with a purpose – it’s not just how it looks and feels, it’s how it works (as Steve Jobs would say).
Apart from work, Annie is a mama of 3 – to a cheeky little girl and two snuggable Great Danes. When she’s not sweating the details, Annie loves to play volleyball and indulge her sweet tooth.


No barking around, our CCO is a key member of our team here at LOMA Marketing Agency. He takes his job very seriously – making sure the FedEx guy knows who’s boss, and keeping everyone active by reminding them when it’s time for his morning walk. Other duties include: napping, asking for treats, and following his boss around in case she’s on her way to do something really cool (or not – he’ll follow her anyway). Biggie likes to be at the table, literally, for meetings, although he usually needs to be on someone’s lap to see his laptop.
No barking around, our CCO is a key member of our team here at LOMA Marketing Agency. He takes his job very seriously – making sure the FedEx guy knows who’s boss, and keeping everyone active by reminding them when it’s time for his morning walk. Other duties include: napping, asking for treats, and following his boss around in case she’s on her way to do something really cool (or not – he’ll follow her anyway). Biggie likes to be at the table, literally, for meetings, although he usually needs to be on someone’s lap to see his laptop.