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Our goal is to offer a holistic approach to your event marketing needs
Our Services

Whether your goal is to engage with current customers, drive net-new leads, increase brand awareness at a tradeshow, or launch a new product or service, we are your partner to success.

MEASURING & REPORTING

Event surveys and polls, attendee feedback, budget reconciliation and post event debrief/reporting. 

PRODUCTION

Execution from A to Z including venue and supplier sourcing and management to audio visual production to staffing, registration, décor, travel, food and beverage.

DEMAND GENERATION

Tactics including field marketing, tradeshows, user conferences, virtual events, webinars and more.
STRATEGIC PLANNING

Goal setting, brand engagement, research and analysis, attendee & sponsor strategy.
CONTENT & CREATIVE

Event design, theme development, speaker management, digital and print collateral support.
Our Services

Whether your goal is to engage with current customers, drive net-new leads, increase brand awareness at a tradeshow, or launch a new product or service, we are your partner to success.

MEASURING & REPORTING

Event surveys and polls, attendee feedback, budget reconciliation and post event debrief/reporting. 

STRATEGIC PLANNING Goal setting, brand engagement, research and analysis, attendee & sponsor strategy.
PRODUCTION Event surveys and polls, attendee feedback, budget reconciliation and post event debrief/reporting.
CONTENT & CREATIVE Event design, theme development, speaker management, digital and print collateral support.
DEMAND GENERATION Tactics including field marketing, tradeshows, user conferences, virtual events, webinars and more.
Our Services

Whether your goal is to engage with current customers, drive net-new leads, increase brand awareness at a tradeshow, or launch a new product or service, we are your partner to success.

MEASURING & REPORTING

Event surveys and polls, attendee feedback, budget reconciliation and post event debrief/reporting. 

STRATEGIC PLANNING
Goal setting, brand engagement, research and analysis, attendee & sponsor strategy.
PRODUCTION Event surveys and polls, attendee feedback, budget reconciliation and post event debrief/reporting.
CONTENT & CREATIVE Event design, theme development, speaker management, digital and print collateral support.
DEMAND GENERATION Tactics including field marketing, tradeshows, user conferences, virtual events, webinars and more.
Here’s a snapshot of our process which outlines how we like to work with you to achieve your goals.

Discovery

This is when we’ll meet and get to know each other. We’ll discuss your vision and project goals and requirements, timeline, budget, and anything else you’d like to share to get us started.

Ideation & Proposal

Taking everything learned during discovery, we’ll translate that insight into creative ideas for an integrated event marketing proposal and budget estimate.

Strategic Planning

Once we have the green light, our team moves into action including working on a detailed project plan with key milestones. This includes scheduling regular touchpoints with you and your team.

Execution

We love coffee and don’t fear early mornings or late nights. Our team will be onsite and behind the scenes as your partners and an extension of your team to ensure your event is executed flawlessly!

Evaluation

Our partnership does not end at the end of an event. We will close out our work together with a final report including reconciling financials to attendee feedback and reviewing event targets.
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As a detail-oriented and results-driven leader, Loren Maisels has not only focused her 12-year career on events marketing and demand generation … she’s owned it! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Since then, Loren has returned home to Toronto to apply her entrepreneurial spirit.

Hello Loma Marketing Agency!

Clients, managers, team members and peers all recognize Loren as a strong leader and collaborator who continuously strives to exceed expectations. She’s credited as a professional that gets results, delivers high-quality work with a knack for staying calm under pressure.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. Loren achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.