Loren Maisels, LOMA Marketing Agency

Loren Maisels, CMP is Founder & President of LOMA Marketing Agency – an events experience firm that creates holistic strategies for events that meet the strategic, creative and experiential goals of their clients and partners.

From packed crowds of music lovers in a concert arena to virtual meetings filled with thousands of industry professionals, the pandemic turned the events industry upside down. While there is room to begin the transition back to “normal,” the events industry is still on high alert and adapting to new guidance every day.

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?

It has been over a year since most of us began working remotely, connecting with our teams and colleagues.

It has officially been over a year of most of us working remotely and having to connect with our teams, colleagues and clients virtually.

In-person events will resume. Virtual participation is here to stay. It’s not a contradiction. Hybrid is the new descriptor for all the ways of blending online and in-person events for the days to come.

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?